Power On Off and Joint Forces Initiative Work Together to Get Veterans, Athletes and Gamers Sleeping Again

Power On Off and Joint Forces Initiative Work Together to Get Veterans, Athletes and Gamers Sleeping Again

Photo: Greg Zinone, Co-Founder of Joint Forces Initiative; Elaine Kunda, CEO of Vitalere; and Ahman Green, former NFL pro bowl running back celebrate their partnership to provide safe alternatives to improve the health of the military, veterans, athletes and gamers at Microsoft’s eSports arena in New York City Wednesday evening.

(New York, NY, January 26, 2017) – Power On Off, a nutraceutical brand including Power On to improve mental edge and Power Off to enhance sleep quality, is partnering with Joint Forces Initiative (JFI) to raise awareness of the catastrophic effects from lack of sleep and to provide safe alternatives to improve the health of the military, veterans, athletes and gamers.

What do all these professionals have in common? At first blush, you might think not much. But, you’d be wrong. The tie that binds them is sleep. Or lack thereof.

Take the major league baseball infielder who plays 162 regular season games in multiple time zones over approximately six months. Or the professional gamer who spends 12 or more hours per day competing in front of the computer screen and every day their screen goes black means thousands of dollars in lost revenue. Or the US military veteran who completed three tours and now is trying to normalize into every day life while suffering from posttraumatic stress disorder. None of these circumstances allow for a full night’s sleep and studies show that performance may be impacted as a result.

“We already know excellence lies in the little details. Power On Off believes we can improve the way people sleep and the way they perform when they’re awake. The decision to partner with Joint Forces Initiative was an easy one. JFI shares our belief that safe alternatives for improving our health should be available to everyone, including the military, athletes and gamers,” said Elaine Kunda, CEO, Vitalere Group of Companies (parent company of Power On Off).

Power On and Power Off are designed to help the user compete. Power On is a proprietary blend of 15 ingredients working in synergy to promote memory, alertness, energy, productivity and brain health. Power Off is a proprietary blend of nine ingredients to promote relaxation, sleep and brain health. Taken together, the smart supplementation protocol of Power On and Power Off can enhance the ability to get high quality sleep, wake up refreshed, and maintain focus in the face of every day stresses and distractions.

Founded in 2007 by Greg and Addie Zinone, JFI is a non-profit organization and the mastermind behind the Pro vs GI Joe events where professional athletes play video games online against troops stationed around the world. The goal of JFI has always been to “do a little for those who do a lot” and to create connections and a sense of support.

“The three demographics JFI works with, almost exclusively, are troops, professional athletes and gamers – all of whom are committed and passionate about what they do. To be successful requires long hours and hard work without undue additional stress on their bodies, which is exactly why a partnership with Power On Off works so well. Power On and Power Off provide a safe alternative for our troops, athletes and gamers whose energy, focus and rest is essential to their success. We are incredibly excited about this new partnership,” said Greg Zinone, Co-Founder, Joint Forces Initiative.

Power On Off will work in lock step with JFI to build awareness and provide healthy alternatives to improve sleep and increase focus – for sport and for life. By using the code JFIPOWERONOFF, 10% percent of sales from Power On and Power Off will be given to JFI to continue the important work they do in giving the military, athletes and gamers a platform to play and compete while creating unity.

The official launch of the Power On Off and JFI sponsorship kicked off January 25, 2017 at the inaugural Pro Athlete Pro Gamer Gaming Showcase taking place at Microsoft’s new e-sports arena in New York City. Hosted by former NFL pro bowl running back Ahman Green, the Pro Athlete Pro Gamer Gaming Showcase saw four teams of five competitors (three gamers and 2 athletes per team) face off in a four hour live stream event of Gears of War on Xbox One. While the Showcase was held at Microsoft’s esports arena in New York City, athletes and gamers played in locations across the country. The full show will be aired during the Gears of War Fight Night on February 1, 2017.

NSF Certified for Sport

Power On and Power Off have completed the requirements of the NSF Certified for Sport program. This confirms that Power On and Power Off do not contain any of the 180+ substances banned by major athletic organizations. This program verifies that the contents of Power On and Power Off actually match what is printed on the label. It also verifies that our products are manufactured at a facility audited by NSF for quality and safety. With Power On and Power Off being certified by NSF International’s Certified for Sport program, you can be confident that the products are bring regularly checked by one of the most respected certifiers in the world.

Learn more:




For more information please contact:

Kelly O’Neill


(905) 601-8819



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